- 800+
- creator deals negotiated
- 2.7x
- average ROAS on whitelisted creator ads
- 100%
- of deals include paid usage rights
We treat influencer marketing as a performance channel. Creators are sourced against audience-fit data, deals are negotiated with usage rights for ads, every post carries tracking, and winning content gets whitelisted and scaled as paid. No gifting-and-praying.
Operating stack
- TikTok
- YouTube
- Modash
- GRIN
- UTM + promo-code tracking
What the retainer covers
Creator sourcing
Shortlists built from audience overlap, engagement authenticity checks and past brand performance, not follower counts.
Negotiation & contracts
Rates benchmarked against CPM equivalents; usage and whitelisting rights secured in every deal.
Campaign ops
Briefs, content approvals, posting schedules and payment handled end to end.
Whitelisting engine
Top organic performers turned into paid ads from the creator's handle within 72 hours.
Asked on every call
Micro or macro creators?
Usually a portfolio: micro for conversion and authenticity, one or two macro for reach spikes. The mix follows your CAC targets, not a template.
How do you measure it?
Every creator gets unique links and codes, and whitelisted content is measured in-platform like any ad. You see cost per acquisition per creator.