Brand Scaling
The jump from founder-led sales to a brand that sells alone.
- 3
- brands taken past $10M annual revenue
- +42%
- average AOV lift from offer restructuring
- 90d
- per scaling sprint, with a go/no-go gate
Scaling breaks brands in predictable places: the offer that worked at launch stops converting cold traffic, creative fatigues, one channel carries everything. We run a structured scaling program: positioning research, offer restructuring, new channel rollouts and the measurement layer to keep it honest.
Operating stack
- Klaviyo
- Attentive
- Amazon
- Retail syndication
- Tripwire analytics
What the retainer covers
Positioning research
Customer interviews, review mining and competitor mapping condensed into a positioning document your whole team uses.
Offer architecture
Bundles, entry offers, subscription tiers and AOV ladders designed and tested against your current baseline.
Channel expansion
A sequenced rollout plan: which channel next, what budget proves it, what number kills it.
Retention layer
Email and SMS flows in Klaviyo built to move first-time buyers to a second order inside 60 days.
Asked on every call
How is this different from just running more ads?
Ads amplify what exists. Scaling work changes what is being amplified: the offer, the positioning, the retention math. Ads alone plateau; both together compound.
What stage should we be at?
Consistent revenue with at least one proven channel. If you are pre-product-market-fit, this program is premature and we will say so.